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Jun 13, 2025
🔬 The science of [not] undercharging
How Superhuman discovered their perfect price point.
Simon Litt
![🔬 The science of [not] undercharging](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/c66a5db7-2feb-44d8-9758-9aeacf90a0e8/willingness_to_pay.jpg)
