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🔬 The science of [not] undercharging

🔬 The science of [not] undercharging

How Superhuman discovered their perfect price point.

Jun 13, 2025

•

9 min read

🍋 Stop charging for cups

🍋 Stop charging for cups

Why customers DON'T use products they find valuable.

Apr 15, 2025

•

7 min read

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