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Dive into a collection of past posts and rediscover timeless content.

🧊 Optimism is expensive

🧊 Optimism is expensive

94% of founders expect growth. Only 31% can survive it.

Feb 24, 2026

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14 min read

🧹 Getting paid is boring

🧹 Getting paid is boring

Why founders still pick markets they can't brag about.

Feb 17, 2026

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12 min read

🔍 Demand leaves footprints

🔍 Demand leaves footprints

The market already validated your idea. You just have to look.

Feb 10, 2026

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12 min read

🍼 Think like a baby

🍼 Think like a baby

The 50-year debate that explains why you're stuck.

Feb 3, 2026

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11 min read

🌱 Stop pulling seedlings

🌱 Stop pulling seedlings

Most of us default to extraction. Here's how to stop.

Jan 27, 2026

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10 min read

🍞 A breader way to price things

🍞 A breader way to price things

Your customers know when you’re full of it.

Jan 20, 2026

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9 min read

🪫 Trying to use an empty battery?

🪫 Trying to use an empty battery?

January’s exciting... and exhausting. And that’s okay.

Jan 13, 2026

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10 min read

🧭 Are you still on track?

🧭 Are you still on track?

Ambition creates a planning gap. Here’s how to close it.

Jan 6, 2026

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7 min read

🙈 Ignore 90% of your data

🙈 Ignore 90% of your data

Find the single metric that simplifies your growth.

Dec 30, 2025

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9 min read

🪨 Apple told AI to kick rocks

🪨 Apple told AI to kick rocks

And their share price thanked them for it.

Dec 23, 2025

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8 min read

🥊 Don't try to fight the giant

🥊 Don't try to fight the giant

Monster and Liquid Death blew up using counter-positioning.

Dec 16, 2025

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10 min read

🧩 Turn side projects into sellable assets

🧩 Turn side projects into sellable assets

What to keep, what to sell, what to kill.

Dec 9, 2025

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11 min read

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