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Intentionality


🧊 Optimism is expensive

🧊 Optimism is expensive

94% of founders expect growth. Only 31% can survive it.

Feb 24, 2026

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14 min read

🍞 A breader way to price things

🍞 A breader way to price things

Your customers know when you’re full of it.

Jan 20, 2026

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9 min read

🪫 Trying to use an empty battery?

🪫 Trying to use an empty battery?

January’s exciting... and exhausting. And that’s okay.

Jan 13, 2026

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10 min read

🧭 Are you still on track?

🧭 Are you still on track?

Ambition creates a planning gap. Here’s how to close it.

Jan 6, 2026

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7 min read

🙈 Ignore 90% of your data

🙈 Ignore 90% of your data

Find the single metric that simplifies your growth.

Dec 30, 2025

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9 min read

🪨 Apple told AI to kick rocks

🪨 Apple told AI to kick rocks

And their share price thanked them for it.

Dec 23, 2025

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8 min read

🥊 Don't try to fight the giant

🥊 Don't try to fight the giant

Monster and Liquid Death blew up using counter-positioning.

Dec 16, 2025

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10 min read

🧩 Turn side projects into sellable assets

🧩 Turn side projects into sellable assets

What to keep, what to sell, what to kill.

Dec 9, 2025

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11 min read

👋 The art of a non-pushy follow up

👋 The art of a non-pushy follow up

80% of sales need five follow-ups, but most people quit after one.

Nov 11, 2025

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10 min read

⚠️ The hidden cost of being helpful

⚠️ The hidden cost of being helpful

Every “just this once” teaches clients your boundaries don't matter.

Oct 28, 2025

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9 min read

💵 Your business should pay you first

💵 Your business should pay you first

How to guarantee your paycheck before expenses eat it all.

Oct 21, 2025

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9 min read

➕ Startup’s favorite equation: 1 + 1 = 3

➕ Startup’s favorite equation: 1 + 1 = 3

Why splitting authority can actually lead to faster AND better decisions.

Oct 7, 2025

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11 min read

🪜 A ladder every growing business builds

🪜 A ladder every growing business builds

The universal pattern that comes from the customer.

Sep 23, 2025

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10 min read

🤨 Work less... earn more?

🤨 Work less... earn more?

This founder's “Hell No” list unlocked $375k in monthly revenue.

Sep 16, 2025

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8 min read

🥴 Overcomplicating customer retention

🥴 Overcomplicating customer retention

The key to doing retention right is in your data.

Sep 9, 2025

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9 min read

🧶 Stop being well-rounded

🧶 Stop being well-rounded

Don’t waste time fixing what's inherently broken.

Sep 2, 2025

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8 min read

🚫 Email-free weekend ahead

🚫 Email-free weekend ahead

The business case for structured time off.

Aug 5, 2025

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9 min read

🍋 Stop charging for cups

🍋 Stop charging for cups

Why customers DON'T use products they find valuable.

Apr 15, 2025

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7 min read

🌱 Growth isn't always up and to the right

🌱 Growth isn't always up and to the right

Why rushing your growth leads nowhere fast.

Feb 25, 2025

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4 min read

👂 Listen first, market second

👂 Listen first, market second

If you focus on real problems, marketing feels natural.

Feb 11, 2025

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4 min read

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